CASE STUDY: Insight and brand strategy applied to memorable annual reports.

Ellis Jones  •  Saturday June 9, 2012
Branding  •  Commercial


Citywide is a major, diversified Australian physical services provider delivering waste management, open space and tree maintenance and civil infrastructure maintenance to government and private sector organisations. Since 2002, Ellis Jones has provided a range of research, marketing, public relations, internal communications and creative services to Citywide. From 2008, we have been responsible for developing the Citywide annual report. The release of the report is an anticipated event each year and something both Ellis Jones and Citywide take great pride in.


Working in solid partnership, Ellis Jones and Citywide have established a firm relationship that has enabled both organisations to deliver effective results in a variety of service areas. 

Ellis Jones has worked with Citywide on a variety of projects and strategies, including, but not limited to:

  • Brand identity and market competitor analysis
  • Campaigns – including ‘Greenpave’
  • Content strategy and framework development
  • Market research including customer and consumer engagement
  • Integrated and marketing communications strategy
  • Corporate communications strategy including: digital, media, social investment and marketing and events strategy
  • Internal communications strategy including: workshops and training and strategic internal communications plans
  • Media relations and issues management
  • External relations and acquisition management 

Ellis Jones has been a core advisor to the Citywide Executive throughout a period of tremendous growth for our business, providing us with sound strategic business and communication advice, supported with marketing materials of very high quality.
Paul Gilmore – Executive Group Manager, Citywide


Ellis Jones has worked with Citywide to match brand identity dimensions to achievements in growth areas. The company had been restructured into three business divisions and this needed to be established in the minds of all internal and external stakeholders. Our communicators and designers work collaboratively to produce compelling copy and design, securing business objectives through our creative expertise. Ellis Jones has worked with Citywide to develop a sound voice of expertise in the areas of innovation, social impact, response to climate issues and community stories. Our media relations practitioners have helped Citywide gain traction in trade and industry publications, enhancing brand and reputation.


With defined service outcomes in each strategy Ellis Jones have produced with Citywide, a variety of achievements have been recorded. Citywide continues to re-win tenders based on community relationships and outcomes, a product of a clear brand identity and narrative that has been established.

In 2012 0ur writers and designers produced a result that was “the best the company has experienced”. 

View all Citywide annual reports produced by Ellis Jones: 2012201120102009, and 2008. See a selection of images from our design and web team.

Talk to us about effective marketing, PR and producing compelling copy and design that embodies your brand.