Email marketing

In the era of 24/7 news, keeping your audiences informed is essential. Customers want to be in the know and feel connected to a brand on a personal level. That is why we develop compelling content for distribution to subscriber lists that keeps employees, customers, clients and publics informed, engaged and above all connected. We enable continuing contact between brand and customer.

Our email marketing services tell compelling narratives that reinforce company objectives and values, while remaining relevant and purposeful for the reader. They give your business a voice.

Our email marketing services comprise:

  • Designing custom email templates to align with organisation brand guidelines.
  • Set-up and continued maintenance of email management systems.
  • Optimisation of content for mobile.
  • Personalised email marketing campaigns using segmentation tools, to ensure content is targeted to exactly the right audience groups, identifying the key time periods for engaging each group.
  • Automated direct emails (eDMs) that identify key audience events/milestones, including birthday/VIP offers or reminders, to re-engage audiences.
  • Tracking and measuring the success of an email marketing campaign by assessing open and click through rates, bounce back emails and Google Analytics integration, to uncover insights into webpage visits, conversions and ROI.

Talk to us about eDM and email marketing services.