With voice, hands and pictures; through media on devices; in patterns.
What people talk defines them. What you say, not what you eat, is who you are.
People Talk is a fact and a reminder. No matter how life changes, talk is fundamental to our success as individuals, societies and as a species.
Listen to be aware. Be true to be authentic. And remember that every problem is a people problem, or it wouldn’t be a problem.
Often, as we sat down as an agency, we came back to this unifying realisation. No matter how diverse our work, the ultimate outcome is people talking.
What are they saying? Where and why are they saying it? What do we want them to say?
We listen to create and engage then measure.
We never let the medium or the technology become the message.