Bethany Crotty


Bethany Crotty

Bethany is passionate about finding the opportunities in problems, and moving people to act on them. As a consultant, she brings experience in marketing communications and behaviour change campaigns, and a drive to use her cross-sector experience to shape the world around her for good.

Bethany is an avid communicator. Ever curious, she is driven to understand social and environmental problems – and compelled to shift systems, beliefs and behaviours to solve them.

Since joining Ellis Jones, Bethany has worked across sectors and teams to develop and execute marketing strategies and behaviour change campaigns; copy writing and content; and, qualitative research and evaluation.

In the health sector, Bethany led the delivery of a behaviour change campaign for North Western Melbourne PHN, to shift mental health outcomes for construction workers and tradespeople.

She has worked with numerous clients in the waste and energy sectors, including leading Ellis Jones’ work supporting BHP to divest from coal, and the delivery of council waste campaigns for the City of Glen Eira and City of Banyule.

Before joining Ellis Jones, Bethany worked for fast-growing peak practice organisation, the Shared Value Project. While there, she delivered communications, marketing and events programs to help Australian corporations achieve profit with purpose. She is a firm believer in shared value strategy for business.

Bethany also worked for circular retail start-up, Good Thing Australia, in digital marketing and campaign management, from its inception to launch. She managed a sold-out panel event as part of Virgin Australia’s Melbourne Fashion Festival, and managed all marketing and communications activities.

Prior to working in communications, Bethany was a disability support worker and a mentor for at-risk youth who were transitioning to living independently. She holds the belief that the people best placed to solve problems are those at the heart of them.

Bethany is currently completing a Masters of Management (Marketing) from Melbourne Business School, and holds a Bachelor of Arts in Human Rights from Monash University.