Bethany Crotty

Consultant

Bethany Crotty

Bethany is an avid communicator, passionate about the role business can play to create a just and more sustainable world.

A member of the communications team at Ellis Jones, Bethany is working across a portfolio of clients in the mental health, environment and circular economy fields.

Her work includes: development and execution of marketing strategies and behaviour change campaigns; copywriting and content creation – including search engine optimisation – for web and eDM application; digital channel management; and, qualitative research.

Before joining Ellis Jones, Bethany worked for fast-growing peak practice organisation, the Shared Value Project. While there, she delivered communications, marketing and events programs to help Australian corporations achieve profit with purpose. She is a firm believer in the power of shared value strategy to address social issues.

Bethany also worked for circular retail start-up, Good Thing Australia, in digital marketing and campaign management, from its inception to launch. She managed a sold-out panel event as part of Virgin Australia’s Melbourne Fashion Festival and coordinated all marketing communications.

Bethany lives her values. She has contributed knowledge of mental health and housing, and relationship development skills, to Concern Australia as a live-in mentor, where she supported at-risk youth in their transition to living independently. Bethany has also worked in the disability support sector.

Her dual focus on marketing communications and social impact, combined with her creativity and understanding of diverse audiences, gives Bethany a natural edge for behaviour change communications and campaigns.

Bethany has a Bachelor of Arts in Human Rights from Monash University and she is currently completing a Masters of Management (Marketing) at Melbourne Business School.