We’ve put together short summaries of some diverse work completed this year, and why it mattered. 5 from over 20 completed projects, sharing a sense of the multidisciplinary capability of Ellis Jones.
LCI Melbourne. We’ve supported design college, LCI Melbourne, on and off for four years. But this time it looks and feels different. Confident new leadership. The trust of HQ in Montreal. An energy that is infectious. Visit LCI Melbourne.
What does it matter? Because design education for young Australians, including some who simply don’t fit the university mould, means strong creative industries in future. And human creativity matters in an AI-enabled world.
City of Melbourne. We’ve completed several waste behaviour change campaigns for local governments. This year, we went deeper and broader with a benchmark approach to driving positive waste behaviours and establishing circular mindsets across two projects for the City of Melbourne. One an integrated research and strategy project; the other, a campaign to support reusables. Read the case study.
Why does it matter? We have already passed six of nine planetary boundaries on our race to extinction. The buck stops with us. If we change, the planet can change, and we survive.
eSafety. We completed two UX research projects for the Office of the eSafety Commissioner during a year that the commissioner was rarely out of the news. Our work mapped the user experience of people with intellectual disability and their support workers/carers as well as young people, parents, educators (teachers) and social workers. It led to a range of recommendations for improving navigation, search, content and reach. Read the case study.
Why does it matter? Because people with disability and young people are the focus of malicious activity online, and less prepared to assess and understand that activity to protect themselves. The best defence is education, and eSafety has fantastic resources. We need to make sure they are found, understood and used.
Office for Women. In July, we were appointed by the Office for Women in the Department of Prime Minister & Cabinet to provide creative direction and design for a report from the expert-led rapid review of best practice, evidence-based approaches to prevent gender-based violence. This was the review called by the PM as Australians watched the nightly news, shocked at the scale and frequency of violence against women. With some very challenging design constraints, we produced a beautiful report evoking confidence and hope.
Why does it matter? 1 in 4 women experience violence by an intimate partner from the age of fifteen. 23% of Australian men believe violence against women is a normal reaction to day-to-day stress. Be outraged. Read the report. Get behind change.
Bupa. With a 20-year anniversary imminent, Bupa needed a reset on the (impact) strategy for the Bupa Foundation with a focus on achieving more impact through customer and employee engagement. Bupa gives a significant amount of money to charitable organisations every year; however, with over 14,000 employees and over 4 million customers, there is opportunity to amplify impact by aligning focus and societal needs. At scale, giving a little adds up to a lot of impact. Read the case study.
Why does it matter? There is not enough money from government and philanthropy flowing toward the complex area of mental health in Australia. This is one of Bupa’s primary investment focus areas, and it gives directly to partners such as Black Dog and Kids Helpline who have the programs and the evidence.
