place identity

Ellis Jones’ place identity strategy practice works with governments, property, aged care and retirement living developers or operators, major infrastructure agencies and public institutions to create unique identities for assets in place.

When people leave a place they have visited, they don’t remember very much of what they saw and experienced. What they do remember, recedes quickly with time. What we all do recall are the assets and experiences that were unique, compelling and/or have particular resonance.

What resonates with a visitor to a place, or user of a facility or asset, is relative to their personal identity, the environmental context and the purpose of their activity.

Place identity strategy or competitive place branding is a method by which we can understand the physical and experiential assets of a place from the perspective of the visitor, worker, resident, community and investor.

We take the findings from application of the agency’s place identity strategy model, to position regions, cities, buildings and public facilities for relevance and success.

Our market and social research can be applied to master planning and urban, architectural and industrial design. We collaborate with leading architects.

Ellis Jones place identity strategy consultants provide:

  • Contextual, market and social research
  • User pathway mapping and design
  • Place identity mapping
  • Place identity strategy
  • Place value proposition development
  • Place identity activation plans and campaigns
  • Place visual identity design (including property development branding)
  • Community engagement strategy, planning and campaigns

Our place identity strategy consultants work on a diverse range of projects, from repositioning libraries and advising regional governments to branding property developments and executing community campaigns. Clients have included the City of Latrobe, Lake Mac Libraries, State Library Victoria, Uniting Agewell Manningtree, a broad range of aged care providers and retirement living operators, local governments and master planned communities such as Harpley and Aurora.

Talk to us about place identity strategy and activation.

Learn more about our research, social impact and design studio work.