purpose branding

Ellis Jones develops purpose branding strategies for companies building more sustainable businesses by achieving social and/or environmental benefits.

The Western world is in the midst of a global megatrend. Major companies are measuring and understanding their social impact in order to develop products and services that do good and sell well, work more collaboratively with suppliers and other stakeholders, and attract the best and most engaged people.

This new era of shared value means greater commitment and often greater investment in return for sustainable and scalable growth. It’s based on a credible, measurable positive impact on society. And core to its success is emotion: connecting with stakeholders, communities and employees with deep empathy.

A company’s brand, the experience it creates and trust it holds with customers and society, is a powerful vehicle for mobilising people around a cause. The brand creates social value that scales as more people get behind the purpose.

Purpose branding articulates the social and environmental benefits of products. It changes the conversation with customers, and invites greater collaboration in the design and marketing of services.

Perhaps most importantly, when a company understands and lucidly articulates its purpose within the brand experience, it can more effectively identify and address societal needs as its employees, stakeholders and broader society contribute to its success.

Ellis Jones’ purpose branding work intersects with almost every other aspect of our agency. Importantly, it always begins with research to define social value creation.

Broadly it covers:

  • Social impact sensing, definition and framing
  • Applying the agency’s branding methodology to define brand purpose
  • Company, service and product purpose and impact analysis
  • Workforce purpose analysis

We forge relationships and select client partners based on the social impact potential of the work. We have a long-standing commitment to improving society which has guided the recruitment of smart, motivated people to our team.

Talk to us about purpose branding.