Search engine marketing (SEM)
Being at the forefront of your target audience’s mind is important if you aim to reach new groups. Search engine marketing (SEM) utilises paid advertising to make your organisation a top selection in search results, on engines such as Google.
We understand the benefits of SEM and know how to measure its successes for your business. We design compelling messages to ensure your listing is not only seen but responded to. For some people using Google (or any other search engine), they know exactly what they’re looking for. In this case, we must align their searches with compelling copy that incites them to continue their search, on your website. In other cases, a person may not know they’re looking for your product or service – perhaps it’s brand new, or relatively obscure. This is where SEM can be more challenging, but when it’s done well, can prove to be hugely influential for the organisation.
Benefits of SEM:
- Target potential customers at the right time – when they are searching for your services.
- It’s quick. It’s easy. It’s cheap.
- It can be done on an ad-hoc basis.
- It’s measurable and provides in-depth insights for testing and reviewing.
A highly motivated and specific audience is a great opportunity for your business. Engage them through SEM.