Ellis Jones has been announced as IABC Gold Quill Award winner for our digital marketing campaign work with LCI Melbourne.
For more than 40 years, IABC’s Gold Quill Awards have recognised and awarded excellence in strategic communication worldwide. Gold Quill is the only awards program that honours the innovation of communicators on a global scale.
The Gold Quill Excellence Award is the highest recognition possible and was received by Ellis Jones not only for LCI Melbourne, but also for our work with the state government sponsored Energy Affordability Training Partnership and the Yarra Waste Revolution campaign. Three awards for excellence.
We also received an IABC Gold Quill Merit Award for the Energy Safe Victoria, Be Sure campaign (case study here).
LCI Melbourne is Victoria’s leading private design college and part of LCI Education, an international network of 23 education institutions in the Americas, Asia Pacific, Europe and Africa.
Ellis Jones was initially commissioned to complete award-winning brand and visual design work for LCI Melbourne, before launching the re-branded institution with integrated digital comms and PR.
The digital campaign, using video, graphic and written content, was immediately successful, with metrics the parent company in Montreal quickly noticed.
Soon after, Ellis Jones Director, Melinda Scaringi, flew to Canada to share the agency’s digital campaign strategy and tactics with marketers from across the group.
Speaking about the digital campaign work, IABC Gold Quill judges noted the highly creative and strategic approach.
“The execution plan was firmly rooted in evidence and perfectly aligned to deliver outstanding results against the stated objectives. The plan showcases a high level of professional standards of creativity and utilisation of resources. Using student voices to provide the basis for key messages for the campaign messaging and creative – getting across the authentic student voice – was innovative and appropriate for the campaign, which was focused on showing rather than telling.”
“The video in particular really encapsulated the essence of the campaign – authenticity, making the USPs of the campus/organisation clear, and showing not telling. Highly likely to engage the target audiences.”
“The entry demonstrates understanding of the target audience and creative thinking, resulting in a campaign that will resonate with target audiences. The research is thorough, the approach appropriate and the execution of high-quality – this entry leaves a very positive lasting impression! It really does showcase high professional standards of creativity and use of resources.”
It’s fantastic validation of our work which met and exceeded the aspirations of the client.
See the case study of our work for LCI Melbourne.
Read more about our work in education marketing and communications.
Talk to us about your next digital strategy or campaign.