Our health and ageing practice provides social and market research, integrated marketing and communications, campaign planning and activation, business and social impact strategy, and design.

Over the last ten years we have gained extensive sector experience and insights, working closely with aged care providers, suppliers, peak bodies and governments. You can view case studies of our work here.

The aged care sector is complex and constantly changing.

For home and community care services, the introduction of Consumer Directed Care (CDC) has seen decision-making power move from providers to consumers. In residential aged care, the rise of in-home care offerings and wider sector reform is impacting providers. Changes to government funding have also created uncertainty for many providers.

All this comes at a time when Australians are living longer. The impact of an ageing population will be significant and will require social and economic changes.

In this climate, providers are competing to stand out and grow their customer base. Strategic insights into the diversities of individuals purchasing services and the organisations providing services are key to truly successful outcomes.  Well-developed, integrated marketing and communications strategies, along with well articulated brand and value propositions, are critical if providers are to stand out in a crowded market.

Integrated services.

Ellis Jones’ consultants provide comprehensive and integrated services including:

Talk to us aged care solutions and opportunity-creation.