Are we listening to older Australians? That was the question asked at the ACSA 2011 National Conference, where Rhod Ellis-Jones and Kate Crawshaw pointed the conference delegates in the new direction. In the marketing and social media direction post aged care reform, that is.
In an engaging two-part workshop Rhod and Kate discussed how changes proposed by the Productivity Commission will impact on aged care providers from a communications perspective.
View Rhod’s presentation below.