Ellis Jones worked with the Sustainable Melbourne Fund (SMF) to develop their new website.
Applying user experience to determine message hierarchy, visual hierarchy and navigation architecture, the new website provides SMF with a contemporary online presence that guides people to the content they need as swiftly and effortlessly as this video of me skiing Falls Creek.
Once the site was completed, we went to work on content, ensuring it was on-brand and on-message.
What’s more, the project was efficient, delivering value within budget and on a tight timeframe.
Utilising SMF’s already established strong visual identity, the website was created to include the following features:
- Embedded video capability
- Full responsiveness that resizes the site to enable easy viewing on mobile and tablet devices
- Accordion functionality to compress large chunks of information within a single page
Infographics and video were employed to help explain some of SMFs more detailed processes and offerings in simple terms. These forms of visual communication help engage potential investors more effectively.