The Western world is in the midst of a global megatrend. Major companies are using their resources and reach to solve global challenges: from health and wellness to housing, climate change and social inclusion.

Social impact: strategy and measurement for change and growth

We uncover and create opportunities for social innovation and business growth. Using social research and human centred design to understand and define needs, we develop business strategies, initiatives, services and campaigns that create measurable social impact and financial returns.

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Social impact measurement & reporting

We measure and report on what is most important, for people, planet, profit and progress. We work with organisations to frame and measure the outcomes and impact of their activities. We evaluate the success of programs or strategies and build social impact measurement frameworks to guide future investment.

Social research

We design and conduct research to understand social issues, trends, behaviour and attitudes. Our research answers questions, challenges entrenched views and illuminates a pathway to confident decisions. More than a research agency, we help clients identify insights and put them to work in strategy, campaign or initiative.

Shared value strategy

Shared value is a business strategy focused on companies creating measurable economic benefit by identifying and addressing social problems that intersect with their business. We guide enterprises and teams to uncover opportunities and design shared value strategies that address social problems and deliver sustainable business returns.

Co-creation & co-design

Co-design is the process of designing something with the people that will use or contribute to it. Co-design research reveals insights other research methods cannot. It ensures organisations maintain relevance, sustainability and impact by meeting evolving needs. And, it builds loyalty among participants and their networks.

Social impact initiative design

Social impact initiatives take many forms: social enterprises; behaviour change activities and programs; brand activations; community events; cross sector partnerships; digital applications or platforms; an innovation lab. We lead and co-create social impact programs, projects and prototypes that address social need and deliver economic returns.

Purpose branding

Purpose branding articulates the social and environmental benefits of a company, products or services. It changes the conversation with customers, inviting greater collaboration in the design and marketing of services. We create brands that grow trust, guide and scale social impact and mobilise people around a shared purpose.

Social change campaigns

Movements are sparked by ideas and propelled by organised action. Using social research and co-design techniques, we develop unifying concepts and social change campaigns that mobilise people behind causes and initiatives.

What our clients say

“We have been working with Ellis Jones for the past four months on a very important event campaign. It has been a pleasure working with David and the team – they are highly professional, efficient and no request is ever too small or big. Many thanks for your excellent work and taking our event to the next level.”

Madeleine La Ferla, ARENA