The Western world is in the midst of a global megatrend. Major companies are using their resources and reach to solve global challenges: from health and wellness to housing, climate change and social inclusion.

Social impact: strategy and measurement for change and growth

We uncover and create opportunities for social innovation and business growth. Using social research and human centred design to understand and define needs, we develop business strategies, initiatives, services and campaigns that create measurable social impact and financial returns.
Download practice overview.

Talk to us

Sustainability strategy

We take a shared value approach to the design of sustainability strategies. This approach seeks to enhance the competitiveness of companies while improving social and environmental conditions in the areas where they operate. Shared value provides a framework for innovation, employee and consumer engagement which drives sustainable market growth while also addressing societal challenges.

Social impact and sustainability evaluation and measurement

We measure and report on what is most important, for people, planet, profit and progress. We work with organisations to frame and measure the outcomes and impact of their activities. We evaluate the success of programs or strategies and build social impact and sustainability measurement frameworks to guide future investment.

Social research

We design and conduct social research to understand issues, trends, behaviour and attitudes to provide for evidence-based decision making. Our research answers questions, challenges entrenched views and illuminates a pathway to confident decisions to drive sustainability. More than a research agency, we help clients identify insights and put them to work in strategy, campaign or initiative.  We use research as a way to engage audiences.

Service design

We lead and co-create social impact and sustainability programs, campaigns, services and prototypes that address societal and deliver economic returns.  Our service design experts develop social impact using co-design methodology, we work closely with end-users to reveal new insights other research methods cannot. Co-design ensures organisations maintain relevance, sustainability and impact by meeting evolving needs.  It creates services that meet the needs of key users and supporters. And, it builds loyalty among participants and their networks.

Social and purpose campaigns

Movements are sparked by ideas and propelled by organised action. Using social research, creativity and co-design techniques, we develop unifying concepts and behaviour or social change campaigns that mobilise people behind causes and initiatives to create a sustainable world.

What our clients say

“We have been working with Ellis Jones for the past four months on a very important event campaign. It has been a pleasure working with David and the team – they are highly professional, efficient and no request is ever too small or big. Many thanks for your excellent work and taking our event to the next level.”

Madeleine La Ferla, ARENA