What is content marketing anyway?

Content in all formats – text, image or motion, has become the vehicle for marketing in the people-centric digital era. With social media at its core, interactivity and engagement relies on timely, topical or useful content being delivered in the right place, time and format.

We think the infographic below breaks down the idea of content marketing well.

With 70% of consumers preferring to learn about an organisation via its articles rather than ads, it’s time for online content to be prioritised in marketing and communications activity.

How is your organisation communicating about its products and services through engaging content; or is it considered a priority in the near future?


 image credit: Siri B.L.