Understanding the career experiences, expectations and needs of the Australian public.

Learn more about this project

Challenge

The Australian Public Service Commission (APSC) engaged Ellis Jones to research the experiences, expectations and needs of people not currently working in the Australian Public Service. The project supports the work of the APSC’s Future of Work Taskforce and Career Pathways Group to engage audiences outside the APS more effectively and to attract qualified, highly-capable candidates into roles within the APS.

Response

This project involved three phases:

  1. Administering two questionnaires, the first focused on early career (EC) people, the second on later career (LC) professionals.
  2. Conducting 25 Interviews with EC and LC participants to explore some questionnaire answers in more detail.
  3. Facilitating two co-design workshops with EC and LC participants to help understand how the current job search and job application process can be improved.

Outcomes

Based on the insights gathered from the research, Ellis Jones helped the APSC:

  • Understand how early and later career audiences perceive the APS as an employer and the awareness of APS employment opportunities.
  • Understand how early and later career audiences engage with prospective employees when seeking a job.
  • Understand the job search process undertaken by early and later career audiences when seeking new employment.
  • Understand the barriers and frustrations experienced by early and later career audiences when seeking and applying for a new job.

We worked with Ellis Jones as our Strategic Research and Communications partner between 2022-23.

Ellis Jones are a true partner. No request was too big or small, and the team always delivered on time, and with professionalism.

Ellis Jones partnered with us to understand what our problems barriers and goals were and helped us to better understand our strategic communications needs. They facilitated and delivered in-depth focus groups, surveys, and research sessions that informed two strategic findings reports and a communications, channel and brand audit. These reports have helped us to understand who our audience is and what their needs and behaviours are, including the gaps in our agency’s service offering.

We recommend Ellis Jones to anyone needing strategic communications, brand, channel or research support. We would 100% partner with them again.

Gen Henchy, Assistant Director, Communications and Media, Australian Public Service Commission