Understanding and articulating impact in a way that speaks to stakeholders and better supports electrical workers, their families, and the broader community.

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The Centre for U supports electrical workers, their families, and the broader community, so that one day, every member of the Electrical Trade Union (ETU) is engaged in employment, bettering their lives and society. The Centre for U engaged Ellis Jones to analyse its social return on investment and deliver a social impact report communicating its value to stakeholders and growth opportunities.


Innovative facilities like the Centre for U demand a multidisciplinary approach to understand and articulate impact in a way that speaks to stakeholders.

Ellis Jones used research, engagement, communications and design expertise to deliver a social return on investment framework and a visually engaging report demonstrating the impact of the organisation in its first year of operations.

Our return on investment measurement framework outlined methodology to deliver and measure impact. It carefully mapped the Centre’s inputs, outputs, goals and broader impact and measurement tools.

Over several months, Ellis Jones liaised with the Centre for U, its members, and other project partners to collect data in line with the framework. Research activities included:

  • Large-scale survey directed at service users.
  • Small-scale survey directed at service providers.
  • Interviews with Centre for U members, ETU delegates and service providers.
  • Review of internal data on course satisfaction, enrolments, analytics, recommendations for the Centre and more.

Ellis Jones collaborated with TGS Partners to do Social Return on Investment calculations, attributing a dollar value to the activities of the Centre for U. Through the analysis and communication of quantitative and qualitative data, we painted a clear picture of the Centre for U’s impact.


The resulting report paints an impressive portrait of the organisation. It incorporates quantitative and qualitative data to tell the impact story of the Centre for U in visually engaging ways. This includes key statistics and poignant member stories to break up content.

The report delivers recommendations for the Centre for U to continue to grow and measure its impact. It is proof of the incredible value of the organisation to the electrical community, providing a strong argument for funding bodies to continue to support the Centre in improving the lives of electricians and their families.