Attracting and connecting a new generation of electrical tradespeople with educators and employers.
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“Future Energy Skills and Ellis Jones won the Marketing and Communications Award for the Know your Battery campaign, a strategy to generate consumer awareness of, and demand for, accredited solar battery electricians by communicating the benefits of hiring qualified tradespeople. Using a multi-channel strategy that included a campaign microsite, social media marketing and a paid partnership with The Guardian, the campaign achieved almost 25,000 page views. It also successfully increased consumer and industry awareness of accredited tradespeople and training.”
—Clean Energy Council