For one of Australia’s largest care providers, who is changing lives on a daily basis, a campaign of the same calibre was the only option.
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“The commitment that the Ellis Jones team shows is outstanding, bringing structure, evidence-based reporting and professionalism to each marketing initiative at a national and local level. They have proven themselves to be market-leaders and a great support to the Just Better Care marketing department.”
—Alison Chandler, COO
The Possible microsite outperformed all KPIs, achieving 3,200 visits and a conversion rate of 32.75 per cent.
Throughout the six week duration of the campaign, videos received 35,862 engagements, and 71,383 views.