Repositioning a library network for diverse communities and a new age.
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“Ellis Jones ran a creative and focused process using social impact, brand and visioning techniques to define the purpose of Lake mac libraries and a plan to activate it. The library team found the customer journey mapping and persona development components engaging and inspirational. EJ then supported the strategic work with beautiful, unique designs that we applied to our library spaces and mobile library. Staff loved the process, and everyone loves the design!”
—Anjana Barnett, Shared Services Coordinator