Health promotion through compelling publications, that are accessible to everyone.

Learn more about this project

Challenge

The VicHealth letter is a pseudo-academic magazine designed to share the latest in health research. Since its first edition in 1994, the letter is a way for VicHealth to showcase its pioneering work and invaluable partnerships with health professionals across Australia.

The diversity and breadth of articles in the VicHealth Letter is compelling evidence of the growth in impact of health promotion activity in Victoria and beyond. The initial challenge was to advance the health promotion narrative by translating the work of researchers into compelling, thought-provoking articles – continuing the great legacy of the publication.

Response

The initial challenge was to advance the health promotion narrative by translating the work of researchers into compelling, thought-provoking articles – continuing the great legacy of the publication.

With specialist knowledge of the Australian health landscape, the Ellis Jones team of skilled writers and editors developed articles that represent the breadth and depth of VicHealth’s activities and research.

Ellis Jones was also engaged to undertake a review of the purpose, content and engagement achieved by the publication. The research comprised benchmarking, key stakeholder interviews and digital contextual analysis.

Outcomes

Ellis Jones specialist health knowledge and sector experience uniquely positioned our consultants to confidently translate complex materials into compelling articles grounded in research.

Research provided recommendations which are informing the future of the publication’s content and digital distribution.

Discipline