To celebrate the 30th Anniversary of Victorian Seniors Festival, Ellis Jones partnered with aged care provider, Emmy Monash Aged Care in launching You’re never too old to – a community led campaign promoting and acknowledging the positive contribution of older people in Glen Eira.
You’re never too old to aimed to challenge the misconceptions about ageing and create positive visibility for Emmy Monash through a social media and poster campaign.
Through engagement with prominent Jewish groups – Women’s International Zionist Organisation and Jewish Museum – and the distribution of You’re never too old to posters to key Jewish stores and community centres in Glen Eira, Emmy Monash was able to gain a positive public presence over Seniors Festival among selected key stakeholders.
Through using Facebook and Twitter, You’re never too old to asked the public to nominate and describe the older person that they most admire and why. They also participated by sharing a photo or video of the inspiring moment.
Reaching over 914 individuals through social media and distribution of posters in Glen Eira, populated by over 160,00 persons, You’re never too old to is a perfect example of Ellis Jones’ nimble marketing approach for producing quick and simple campaigns within a limited time frame that produce measurable and impressive results.
You’re never too old to ran for the month of October in celebration of the annual Victorian Seniors Festival (October 7-14).
Watch Mount Scopus Memorial College year 9 kids get on the band wagon in sharing their stories.
See some of our other favourite You’re never too old to moments here.