The digital marketing landscape is constantly evolving. In 2016, the changes are not drastic, but it’s the creeping updates that see search engine results listings slip, page impressions slow, social engagement stagnate and sales conversions drop.
To reach new stakeholders and keep existing customers engaged, organisations need to understand the forces of technology and culture, and adapt. But with so many different platforms, tools, strategies and ‘gurus’ out there, where do you start?
We want your business to stay in the game, so we’re offering organisations a free digital health check that looks at website functionality and content, online advertising and social media activity, and report on what’s working well, what areas can be improved, and best practice recommendations for your business moving forward.
The world’s gone mobile.
The most significant change in online behaviour in the past few years is in how people access the internet. Today, 90% of internet users access the web on their smart devices daily. If it’s not already, now is a good time to make your existing website mobile responsive.
A responsive site is a website that can be accessed by more people across more devices (mobile and tablet), more often and more easily. Here’s some further reading on mobile responsive website development.
Additionally, in April 2015, Google launched a mobile-friendly update to their search algorithm that pushes non-responsive sites down search results, favouring sites that respond to mobile and tablet. More on that too.
What’s covered by the free digital health check?
- Responsive website design and development
- WordPress/plugin updates
- Website SEO check
Search Engine Optimisation (SEO) review
- SEO strategy
- Keyword planning
- Google Search Console administration
Digital strategy review
- Social media strategy
- Community management
- Content planning/marketing
Search Engine Marketing (SEM)
- SEM strategy advice
- Facebook advertising strategy
- AdWords campaigns
If you’re wondering how any of the digital items listed above could be improved, let’s book in a time to discuss tailoring a free digital health check for your organisation.
Here’s a link to view our website and digital portfolio containing examples, processes and thinking behind our web and digital work.