A new, driven gallery director in place and a collection the envy of galleries the country over to draw from. So what was the plan?

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The Art Gallery of Ballarat is the oldest and largest regional art gallery in Australia. Established in 1884 as the Ballarat Fine Art Gallery by the citizens of Ballarat, both the building and part of its collection is listed on the Victorian Heritage Register and by the National Trust of Victoria.

Rapidly changing demographics, significant government investment in the creative economy, and a chance to sit at the heart of an integrated regional creative hub.


Art Gallery of Ballarat Director, Louise Tegart approached Ellis Jones to guide the gallery and its leaders through the facilitation and co-creation of a new three-year strategic plan. We designed and delivered a process that included significant desktop research into public planning and investment history and trends and forces for change, staff engagement, co-designing the three-year strategic roadmap with the three principal governing bodies of the gallery.