Creating and activating an event brand for ARENA’s showcase, the ‘Innovating Energy Summit’.

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The Australian Renewable Energy Agency (ARENA) challenged Ellis Jones to create an overarching event concept that communicated the energy and momentum in the sector.


We developed and presented three conceptual directions, they were: ‘Power source’, ‘The speed of change’, and ‘It’s happening’. The latter was the route that we pursued.

The core visual device was a series of charts/dials across a spectrum of colours from orange to green. The charts were all differently oriented around 360 degrees, suggesting motion and progress.

The colour scheme was intentionally highly saturated and energetic, again connoting movement and activity, even in a static printed form. The brand was activated through application to a wide range of event collateral, from ‘slider’ VIP invitations, to lanyards, banners, flyers, social graphics and digital signage.


“We have been working with Ellis Jones for the past four months on a very important event campaign. It has been a pleasure working with David and the team – they are highly professional, efficient and no request is ever too small or big. Many thanks for your excellent work and taking our event to the next level.”

Madeleine La Ferla, ARENA