Markets are cooling as prices peak and pressure on banks is limiting investment. But non-bank lenders and investment consortia are appearing and targeting niche market segments if informed consumers. There are upsizers and downsizers, first home buyers, owner occupiers and seasoned investors. They’re seeking affordable, sustainable, high-design, urban renewal, high-rise, master planned communities and retirement living.
Property marketing; reduce risk, protect margins, increase sales.
Ellis Jones works with Australia’s property giants and disruptors. We know there is a better way to develop sites, attract buyers and meet community needs. A way to avoid costly planning hold-ups and hostile consultation. A way to sell faster and unlock finance earlier. A way to build a tribe of investors and buyers who are waiting for a developer that understands and differentiates.
Finding the best models and sites
Our research digs deeper into the ecosystem around a project. We help you to understand the communities around your site, the opportunities and the pitfalls. We’ll produce social impact statements (that councils demand) that easily become marketing tools. We will define the market potential and risk, beyond the financials.
Invite your potential buyers and future neighbours to help you form your development product. We’ll facilitate a series of co-design sessions with key stakeholder groups in the project, from which you’ll get: insights, advocates, buyers, design direction, marketing content and approvals. Predict and manage the potential opposition and risk
We create an overarching development concept for stakeholder communications, development branding, architecture & interiors, marketing and sales materials, and buyer experience/site activation. Expect highly targeted, digital and physical experiences that move prospects along the sales funnel.
Growth, brand and reputation
Beyond sales, developers that meet community needs can see the results in a lift to reputation that facilitates future council permissions, investor interest, community support and industry accolades. Goodwill accrues to the brand – the company is worth more and the growth is sustainable. A true partner, we help good companies grow by measuring results and telling the story.
What our clients say
“I would like to thank you for all the good work in getting the brand and the collateral to such an impressive level. We submitted our first tender today under the new brand and with the new tender deck. A submission I am very proud of. Great work everyone!”
— Tim Lowe, Lowe Development Group