CASE STUDY: Responding to important business development.

Ellis Jones  •  Saturday October 13, 2012
Commercial  •  Design


Aidacare is the leading provider of ward based equipment and rehabilitation products to aged care facilities, hospitals, physio and occupational therapists and private retail clients in Australia.


Aidacare is a highly focused, growing business that invests in sector leadership. As a marketing partner, Ellis Jones has worked with Aidacare since 2011 offering health communications, design and development services. Our work has covered:

  • Marketing advice
  • Development of a eRAP tablet application (iOS) for OTs working with veterans and the Department of Veteran Affairs (DVA) – see Design & Web section of this site.
  • Development of major pitch presentations for preferred supplier panels
  • Design, copywriting and production of print  marketing materials 
  • Web video (view)


Ellis Jones has assisted Aidacare on pivotal projects, when market differentiation and professionalism was the difference needed to win market share or important contracts. Messaging, user experience and design all needed to evoke the very real functional and emotional benefits of choosing Aidacare. Key features of our work:

  • Beautifully designed tablet application with sophisticated ordering functionality that saves OTs and physios time, gets better client outcomes and facilitates the necessary DVA processes.
  • A pitch presentation  displaying knowledge and empathy for the aged care sector, a determination to add value through efficiency and customer service 
  • Brochures that apply science to message hierarchy and visual calls-t0-action


Aidacare is exactly the kind of client we like working with: ambitious, progressive, willing to listen to new ideas and ready to think differently. Together we have collaborated on work that stands out in the market for healthcare equipment. Ellis Jones’ knowledge of the drivers for procurement managers, channel partners and private clients ensures a running start and welcome advice on all projects.

Talk to us about marketing strategy, design and mobile applications development.