Sotheby's Australia

CASE STUDY: Highly successful arts PR and media relations.

Ellis Jones  •  Wednesday October 6, 2010
Arts  •  Marketing & PR

Client

One of the most revered luxury brands in the world, Sotheby’s has a history dating back to London in 1802. Today, the company has global reach, hosting auctions in major capitals such as New York, Hong Kong, and its traditional home of London.

Sotheby’s Australia operates under licence from the parent, a unique agreement that reflects the dynamics of the Australian market. With auction rooms in Melbourne and Sydney, the company has been a market leader in Australia since conducting its first international auctions in 1983. Employing a team of experts, led by eminent businessmen Gary Singer and Geoffrey Smith, Sotheby’s Australia auctions only the most sought after fine art, jewellery and decorative arts.

Challenge

Ellis Jones’ challenge was to present the company’s leaders, auction items and unique stories to the media, advising Sotheby’s on development of brand and marketing programs.  Moreover, working with Sotheby’s to communicate a management buyout of the business on the eve of 2011. 

Response 

Our consultants developed a media strategy and business plan which included step-by-step responses to inquiries, different media types and processes to link business units; a process we have refined for other start-up accounts.

“The Board was most impressed by the media coverage achieved.”
Gary Singer, CEO – Sotheby’s Australia

Outcome

In 2011, Ellis Jones secured half a million dollars in media value for Sotheby’s Australia, representing return on investment of over 690%. Coverage was gained across all major Australian print mastheads, news channels and current affairs (see 7.30 Report coverage).

Talk to us about arts pr and marketing.