Downer Group

CASE STUDY: Executive speech writing for Downer.

Ellis Jones  •  Tuesday September 13, 2011
Commercial  •  Marketing & PR
Downer-roads

Client

Downer EDI Limited (Downer) is a leading provider of engineering and infrastructure management services operating in the resources, energy, infrastructure, and telecommunications sectors. ASX listed, the company  employs over 21,000 people in Australia, New Zealand, the wider Asia Pacific region as well as the United Kingdom.

Challenge 

Ellis Jones was commissioned to produce a speech for the launch of the company’s environmentally sensitive asphalt plant in the suburb of Hume in the Australian Capital Territory. The facility not only reduces emissions in the production of asphalt, it also produces low emission warm asphalt and recycled asphalt product.

The Hume plant represents a major investment for Downer, a fact reflected in the attendees of the official launch, among them Members of the Parliament, senior industry executives and Downer management.

Response 

Ellis Jones’ speech writer researched the plant’s environmental benefits and, more broadly, statistics demonstrating how Downer is meeting the expectations of community and political stakeholders to drive down emissions.

Outcome 

Loud applause and a reputation for oratory.

Talk to us about talking to your stakeholders with impact.