ARENA’s website is an important communication platform. It allows for the dissemination of organisational goals and services to ARENA’s diverse audience groups. Following the completion of high-level research into user experiences (UX), on the ARENA website (read the case study here), ARENA sought the delivery of a bespoke mobile responsive website that meets the needs of all stakeholders, internal and external.

The Australian Government’s renewable energy agency, ARENA, must engage with a wide range of organisations to deliver on its mission: to accelerate Australia’s shift to a renewable future. An up-to-date, responsive, website is pivotal as a platform for people to find out about its grants, to share knowledge and to understand more about the role of renewable energy within Australia.


High-level research into the ARENA website user experience (UX), uncovered a number of important remedies; qualitative and quantitative data supported the following findings:

  • Site navigation is problematic
  • The current website does not meet UX best practice standards
  • Access to information in ‘Projects’ and ‘Knowledge Bank’ sections needs significant improvement
  • Current website layout does not serve users effectively
  • The general public are the largest user group accessing the site
  • Content on is effective in convening the agency’s broader purpose

To address the common themes and messages uncovered through research, Ellis Jones responded with an updated website architecture, website design, website copy and image selection.

Website design

The existing theme of the website was clean, however page length was limited and colour palettes were under-utilised. And while shapes, infographics and visual devices had been incorporated, these were not always used to greatest effect to aid user experience of the site, and understanding of ARENA.

Enhancing the website’s ability to showcase ARENA’s work, visually, and to signpost pathways for users was fundamental to the new site’s design. With the introduction of contrasting colours from ARENA’s colour palette, the revised design was able to draw attention to headings and calls-to-action. A stronger use of imagery and graphics throughout all page templates enabled ARENA to make productive use of its extensive, existing image library. The resulting site design plainly showcases ARENA’s achievements, as well as providing defined user pathways for people seeking funding and knowledge – the core functions ARENA is mandated to deliver and the main reasons users seek to engage with the agency.

To make the website more simplistic, and guide the user journey by being clear and purposeful, we suggested the following for the new site and created core page templates, within an existing brand identity, to reflect these suggestions:

  • Ensure business/website objectives are clear on each page; limiting multiple goals on individual pages
  • Arrange content on new ARENA site web pages with reduced text, more graphics and imagery
  • Ensure value proposition is clear on new ARENA site homepage or ‘About’ page
  • Adjust colour palette of call-to-action buttons to draw attention


Ellis Jones delivered ARENA’s site architecture, design and functionality, in a way that seamlessly combines organisational objectives with user needs, based on UX findings.

The result is a site structure that singles-out key goals and pathways, as well as offering a fresh visual style. Created within existing brand guidelines, page layouts apply images and photography to showcase what ARENA is all about, what it has achieved and what it has to offer.